FUTUREBUILT™ Campaign

Creative Strategy

Challenge: Partnering with an agency to create a campaign, to launch CertainTeed’s rebrand, that not only builds awareness but also reshapes perception and establishes a lasting emotional connection with the target audience. The goal was to evolve the existing message by giving it a unique tone of voice and imbuing it with deeper meaning and relevance.

Solution: A refined, confident articulation of the brand’s promise—centered around the bold, declarative statement: We Are Futurebuilt. This became the foundation for a campaign that powerfully conveyed CertainTeed’s evolution and vision for the future.