CertainTeed Rebrand
Creative Strategy and Direction
Challenge: As France-based company, Saint-Gobain, expanded its presence in the construction materials industry through strategic acquisitions, a rebrand became essential to unify these businesses under a cohesive identity. CertainTeed®—North America’s leading brand of exterior and interior building products—is a subsidiary of Saint-Gobain. CertainTeed’s new branding needed to align seamlessly with this evolving identity while reinforcing CertainTeed’s market leadership.
Solution: CertainTeed’s story was strengthened to emphasize expertise, trust, and innovation through:
Updated Visual Identity – Refreshed logo, colors, and design system for a modern, consistent look.
Clear Messaging & Voice – Crafted a professional yet approachable tone tailored to contractors and homeowners.
Consistent Omnichannel Presence – Unified branding across digital, packaging, and customer touchpoints.
Internal Brand Adoption – Developed guidelines and trained teams to maintain consistency.
Engaging Campaign Rollout – Launched with compelling storytelling, testimonials, and market engagement.
