QVC Photography

Creative Direction

Challenge: To create an elevated and cohesive photography style across category teams

Solution: Partnering with the photography team lead, we defined and documented specific guidelines for lighting, styling, dynamic camera angles, model poses and facial expression. We followed up with a series of meetings to review the guidelines with the art directors and photographers. The result was a more cohesive visual story, an elevated brand experience, and a fresh look and feel to our photography.