QVC Holiday

Creative Direction

Challenge: Create a visual strategy for a cross-platform graphics package for the holiday season that stays fresh as the season progresses. The graphics should create a sense of excitement that builds from launch with “Christmas in July” promotions through our December finale.

Solution: I worked with a designer to define the visual holiday story for each month, starting with a subtle kick-off in July to a festive December. We created guidelines for color story, photo and set design, and animation direction. Storyboards were created and shared across teams, and the communication created a cohesive look across all teams.