QVC “Storefronts”

Concept Design

Although QVC only has a few physical stores, we called our seasonal cross-platform visual and messaging approaches “storefronts” - the first impressions we wanted our customers to have when arriving at any QVC experience. One of the most fun projects was collaborating with designers and copywriters on what we wanted our story to be for that season. Two of my favorite concepts are below, one based on a carefree guide to summer, and one based on a fairytale theme.